In addition, Marlboro will sponsor the Komen 5k race

Mark Twain once said that golf is a good walk spoiled.  Truth be told, I  tend to agree with him.  But people nonetheless seem to enjoy the activity, whether they’re out strolling the fairway or going for the long ball.

hip

Hopefully, then, the irony was not lost this week when it was announced that the PGA Tour would be sponsored by – wait for it – Stryker Orthopedics.  Yes, that Stryker Orthopedics.  The one that made 20,000 defective ABG II and Rejuvenate metal hip implants.  The ones that would be bad for golfers (or anyone else who likes to, you know, move) to use.

What does this mean to you:

Remember that advertising and corporate sponsorship can be as much about framing and creating a positive public image as about selling products.

And in other news, people no longer buying Ford Pintos

Change is hard.  I get it.  The people in the horse and buggy business probably didn’t like to see the advent of the automobile.  But as technology changes, especially in the the area of safety improvements, business must change and adapt along with it.

secret handshake

It is disappointing, then, but perhaps not surprising, to learn that many manufactures of table saws, such as Bosch, Black & Decker, Makita, and Ryobi, have been conspiring to thwart new safety rules to require automatic blade stop technology, called Saw Stop, in their saws.  And this is no small issue.  67,000 U.S. workers and do-it-your-selfers suffer blade contact injuries every year, according to the Consumer Product Safety Commission.

What does this mean to you:

Its one thing if they don’t want to adopt the safer technology, but its quite another to actively try to stop safer technology from being adopted as the standard.

Shop around before making a major tool purchase.  What you don’t know can hurt you.