Mark Twain once said that golf is a good walk spoiled. Truth be told, I tend to agree with him. But people nonetheless seem to enjoy the activity, whether they’re out strolling the fairway or going for the long ball.
Hopefully, then, the irony was not lost this week when it was announced that the PGA Tour would be sponsored by – wait for it – Stryker Orthopedics. Yes, that Stryker Orthopedics. The one that made 20,000 defective ABG II and Rejuvenate metal hip implants. The ones that would be bad for golfers (or anyone else who likes to, you know, move) to use.
What does this mean to you:
Remember that advertising and corporate sponsorship can be as much about framing and creating a positive public image as about selling products.